Broadcast Design - Renderon Broadcast Design
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Al Aan TV تلفزيون الآن

Renderon had the opportunity to design a new branding and identity package for Akhbar Al Aan TV تلفزيون الآن, a news channel based in Dubai Media City. Using the new logo as the central inspiration, we developed a comprehensive branding package that included a range of visual elements such as graphics, animations, and overall design aesthetic. We worked closely with the team at Al Aan TV تلفزيون الآن to ensure that the new branding package aligned with their goals and vision, and we are grateful to have had the support of senior producer Feri Jamali in this project.

Sweep Inspiration

A central component and important element of the graphics package is inspired by the sweeps within the logo. We have used these sweeps to create wonderful flowing sweep elements that will tie the pieces of the package together and be used for transitions and overall component animation. The real power lies within the flowing textures which allows us to mix the central logo and palette colors together in a beautiful manner. The flowing sweeps represent the abilities of the Akhbar Al Aan TV تلفزيون الآن news team. Demonstrating flexibility, adaptiveness, speed, efficiency and storytelling. They also keep the station’s traits front and center:

“Youth, Optimism, Hope & Bravery"